Our flagship. Algeria's online beauty house: authentic international skincare, makeup and perfumes, a dedicated Android app, and delivery to every wilaya.
Visit the site gopinkish.com ↗Est. 2020 · Algiers, Algeria
Beauty retail, engineered.
Algeria's beauty e-commerce group. Authentic international brands, delivered to every wilaya, on technology we build ourselves.
Who we are
We started in 2020 with one belief: Algeria deserves better beauty retail. Original products from the world's best brands, fair prices, and delivery that reaches the whole country. Today that belief runs through thousands of products, every wilaya and a platform we engineered from the counter up.
2020Founded
265+Brands carried
3,200+Products online
40,000+Lines of in-house code
Our network
Every wilaya. One warehouse.
Every order leaves our warehouse in Algiers and travels the whole country, from the Mediterranean coast to the deep south.
Delivering to Tamanrasset
- 01Warehouse & offices
Mohammadia, Algiers. Every order is picked, checked and packed in-house.
- 02Cash on delivery
Customers pay at the door, in every wilaya of Algeria.
- 03Fridays included
Orders are prepared and delivered on Fridays too.
- 04Card payments
Dahabia and CIB at home, plus Visa, Mastercard, American Express and Apple Pay for buyers abroad.
What we sell
The world's best brands. Only originals.
Skincare, makeup, perfumes and haircare from international houses, sourced through trusted channels and presented the way they deserve.
L'Oréal ParisLa Roche-PosayDiorAvèneLancômeVichyGuerlainBiodermaKérastaseClarinsEstée LauderYves Saint LaurentEucerinCharlotte TilburyGivenchyUriageHuda BeautyNUXEHugo BossFilorgaKiehl'sDolce & GabbanaSVRJean Paul GaultierVersaceBurberryHermèsMontblancKenzoEmbryolisse
265+Brands
3,200+Products
97Categories
Our houses
Five houses. One standard.
ROSÉ, the group's luxury perfume house: the great European houses, chosen one by one and delivered sealed to every wilaya, in French, English and Arabic.
Visit the site rosedz.com ↗
Zinouba, the group's luxury gifting house: for people living abroad who want to send a gift to someone they love in Algeria, paid by Visa or Mastercard.
Visit the site zinouba.com ↗
DarsDZ, the group's study platform for Algerian pupils, from primary school to the Baccalaureate: tests with solutions, average calculators and an AI tutor that explains every exercise step by step.
Visit the site darsdz.com ↗
Fragrance and makeup in Saudi Arabia, operated by SHOP2Y Trading Establishment.
Visit the site shop2y.com ↗For partners
What brands get with us.
01
Authentic only
International brands, sourced through trusted channels and presented the way they deserve.
02
Nationwide reach
Cash on delivery to every wilaya in Algeria, from our warehouse in Algiers.
03
Payments without borders
Dahabia and CIB at home; Visa, Mastercard, American Express and Apple Pay for buyers abroad.
04
Mobile first
A dedicated Android app on Google Play, alongside the online store.
05
Customers who come back
An eight-tier loyalty programme, from Bronze to Black Onyx, rewards every repeat customer.
06
Data you can trust
Stock accurate to the unit, server-side tracking and clean catalogue feeds.
Built in-house
Most retailers rent their systems. We write ours.
Every store in the group runs on systems designed by our founder and refined on a real shop floor.
Flagship platform
Veltro Business Management System
Point of sale, inventory, purchasing, finance, staff and online stores in one system, and the single source of truth for stock across every storefront.
40,000Lines of code
37Screens
8Modules
3Languages
Veltro
- Point of sale
- Inventory & purchasing
- Finance
- Customers & loyalty
- Staff & payroll
- Online store sync
- Multi-store
- Backups & licensing
And the tools around it
Shelfsight
Supplier scanner app for barcode work in the field, online or offline.
Mirrorline
Two-way product sync between online stores.
Firstlight
Keeps the full catalogue warm in every language, money pages first.
Feedwell
Multilingual product feeds for Facebook and Instagram shops.
Truesignal
Server-side purchase tracking that survives ad blockers.
Skinlogic
Builds and audits skincare routines by skin type and concern.
Kitwise
Product sets sold as one item, stock tracked per piece.
GlowGuide
Skincare routine app that rewards 30 days of consistency.
Pulse
Self-hosted WhatsApp order notifications.
In development
SimCast
Order updates by SMS from the store's own SIM card.
In development
Echo
Order updates on Telegram and Viber.
In developmentLeadership
Retail experience, written into code.
Pinkish Group is led by its founder, a retail executive with 18 years of leadership in GCC luxury retail. The same mind that built the stores designed the systems that run them: every process in the group was lived on a shop floor before it became code.
Contact
Let's grow together.
Brands, distributors and suppliers: tell us what you make, and we will take it to every corner of Algeria.